Wednesday, July 27, 2011
The no-kids-allowed movement is spreading
What's the matter with kids today and why doesn't anyone want them around? In June, Malaysia Airlines banned babies from many of their first class cabins, prompting other major airlines to consider similar policies.
Lately, complaints about screaming kids are being taken seriously, not only by airlines, but by hotels, movie theaters, restaurants, and even grocery stores.
Earlier this month, McDain's, a Pittsburgh area restaurant that banned kids under 6 became a mascot for the no-kids-zone movement.
"Brat bans could well be the next frontier in destination and leisure-product marketing," writes Robert Klara in an article on the child-free trend in AdWeek.
Traveling is one thing, but what about in kids' own hometowns? Should kids been banned from local movie theaters, like they were at a recent adults-only Harry Potter screening? In Texas, one cinema chain has even flipped the model, banning kids under six altogether, except on specified "baby days".
Even running errands with toddlers may be off limits. This summer Whole Foods stores in Missouri are offering child-free shopping hours and in Florida, a controversy brews over whether kids can be banned from a condominium's outdoor area. That's right, some people don't even want kids outdoors.
When did kids become the equivalent of second-hand smoke? Blame a wave of childless adults with money to spare. "Empty nesters continue to wield a huge swath of discretionary spending dollars, and population dips in first-world countries mean more childless couples than ever," writes AdWeek's Klara.
Catering to the child-free community may be good for business but is it good for parents? It could help narrow choices and make kid-friendly environments even kid-friendlier. And let's be honest, babies won't miss flying first class. They won't even remember it. But their moms and dads will.
Most parents with young children have self-imposed limits on spending and leisure. This new movement imposes limits set by the public. And the public isn't as child-friendly as it used to be. As businesses respond to their new breed of 'first-class' clientele, are parents in danger of becoming second-class citizens?
Child rescrictions in public places